The Body Science Elite Sport legend.
What makes a Brand so special that people even go so far as to talk about the “Body Science” difference?
The history of our company is certainly a major factor. It is a combination of major success in elite sport since 2002 and sports nutrition that is suitable for everyday enthusiasts to use worldwide. It is not something that only exists within our walls – it is very much alive.
The genesis of sports nutrition was in bodybuilding – and the landscape was dominated by bodybuilding marketing. Not one to follow the norm, Body Science conceptualised a model of providing niche sport and lifestyle sports nutrition. Thus evolved the Body Science brand. Our first trademark was BSc Body Science Body Logic. The first sports nutrition product to carry the Body Science name was manufactured from 1999 and continues in 2014; over the years BSc WPI has achieved multiple awards for “Best Protein” and “Best Tasting Protein”.
From 2002 onwards, and a massive Grand Final win with the Sydney Roosters we replaced the concept that elite teams needed “beer and pie” after a game with a demand for quality sports nutrition. The media story was – “Is it a good luck charm or does it work?” Sports nutrition was new to sport. This was our good luck as the Body Science brand became a demanded essential by professional teams and players and for over 13 years Body Science has boasted “official supply” status to the best non-steroid driven athletes in Australia. Body Science officially launched the next generation of non sports specific nutrition, marketing as “not just a body building brand”. Body Science became synonymous with sport. Our sporting associations provide elite level feedback and research mechanisms that enable us to provide the best performance products for all users today.
Having evolved to provide a suite of performance based products and services, the BSc range includes health, fitness and lifestyle sports nutrition, and specialist sports compression, and sportswear we all love to wear. Our key brands of Athlete, Body for Women, BSc Naturals and Sportswear encompass a range of products for everybody everywhere.
Tradition and innovation.
Our culture is defined by tradition and innovation. We know elite sport.
For us, this is not a contradiction at all, rather these are Body Science values that complement each other and form a unity. The combination of tradition, innovation and a range of fascinating products when you dig deep are also reflected in our staff measures and the agreements we have with our elite teams and ambassadors.
Why Body Science.
Body Science is a unique company with strong ideals. Everything we do bears the imprint of our values and our philosophy. We believe in the best, and in making you be your best.
We have a clear idea of who we are and how we do things. This allows us to remain true to our principles and to meet the high demands we place on ourselves. Regardless of what others are doing, we are committed to redefining our limits continuously and to setting new standards.
Our products are always something special, they have integrity and are what they say they are. They are not necessarily the best selling due unsubstantiated hype, or the cheapest price. We formulate for extraordinary on field and performance results. To achieve this, today and in the future, we attract and create teams who think just like we do and who are committed to going that extra mile.
Performance and social responsibility.
By 2014 Body Science has had a focus on both performance and on social responsibility for a decade and a half.
These values are not mutually exclusive – in our view, they are closely linked. We live in a performance-oriented culture and emphasize strongly the fair treatment of athletes. This can be seen clearly in all teams and associations we’ve made since the Sydney Roosters sponsorship in 2002. This continues in agreements that Body Science undertakes in close coordination with the interests of grass roots sport, disabled athletes and charities.
Privately owned by two Australian families, Body Science is proud to employ our BSc Fam who create, make, distribute, sell, manage and support the BSc story in Australia and around the world. Our origins and HeadQuarters are in Queensland on the Gold Coast and our impressive Sales and Marketing office is in Alexandria, Sydney.